An absolutely c-r-a-z-y Saturday beginning at the hour of five. I accompanied a geek to Regent Street not to see the Christmas lights at six in the morning, but to join a religious cult of apple worshippers awaiting the 'second coming'--the grand opening of the Apple store in London at ten. I thought it was mad to wake up at such a time to stand in a queue in this Arctic weather, but I was not mad enough. The first lunatic was said to make himself comfortable at the front door on Thursday morning! According to sources, he owns a blog to record this experience. Later on, several others lined up behind him with sleeping bags and chairs; of course they brought their 'cross', too--the ultimate Apple notebook. Me and Geek turned up with a shock of horror, walking pass legions of worshippers (we were no. 396)--what will become of our most wanted lucky bags!? In the end, Geek was determined to stay and grab his free t-shirt. I, on the other hand, was too cold to stand still, and therefore made several journeys to the convenience store and Starbucks. During these visits, I...
1) bought one tomato soup and one hot chocolate
2) learnt that Steve Jobs will arrive in his helicopter + Ken Livingston will cut the ribbon; 5 lucky bags will have laptops in them. (None turned out to be true.)
Slowly approaching the hour of ten, our bodies were tired but spirits were somewhat high. Dozens of Apple staff dressed in black then came jogging out of the store giving high fives and cheering--the type of American enthusiasm I have to respect--in other words, 'we want your cash'. Finally, we reached the end of the pilgrimage and received the Holy Grail. Shop was no dissappointment--very slick, and gave the impression that they value innovative ideas. All in all, it was a wonderful experience, certainly my first and last time to wait for a shop opening. Geek was mildly happy after realising that there are tons of more serious geekness in the world. The question now is: should I or should I not sell my t-shirt on eBay?

Steve Jobs Climbs Ben

Regent Street Christmas Lights

Mad Geeks

Before the Opening

Up the Stairs

We Own One As Well
Posted by Rachel at 02:58 PM |
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