loyalty
Have just been listening to a BBC radio call-in show which happens to be discussing about loyalty cards of all sorts. Funny, cos I've recently become a holder of the sodding Nectar card, not to mention my lasting chastity to Boots. Is it the question, 'have you got a Nectar card?' at Sainsbury's becoming too irritating, or the need for the modern inhabitant to belong to any supermarket/drug store just to prove their urban existence? Not so sure. But according to numbers, by spending 5K pounds at Sainsbury's, customers only get a £50 discount. However, some lucky dude has spent his Christmas holidays in Spain for the courtesy of Tesco, and another guy has had the Nectar card covering his family Christmas shopping expenses. It does not sound too bad afterall.